Prince: The Immersive Experience announced today the debut of two luxury products that are now exclusively available for purchase through the Experience’s retail site and Chicago store. The items include a custom leather and wool jacket created by legendary fashion designer Jeff Hamilton and a special relaunch of Prince’s iconic Third-Eye Glasses by Coco and Breezy Eyewear.
Jeff's classic leather jackets have been a staple of the last three decades, infiltrating the sports, music and entertainment worlds. His signature style captured the attention of some of the greatest in the game, and has led him to create exclusive pieces for the likes of Michael Jordan and the Chicago Bulls, Kobe, Shaq and the Los Angeles Lakers, Madonna, Drake, Travis Scott, Muhammed Ali, and many more. This year, Hamilton adds another icon to the list with a limited-edition jacket created exclusively with Prince: The Immersive Experience. The piece features dynamic iconography and insignias celebrating some of the most pivotal musical moments of Prince's career.
Photo credit Alana Swaringen
A very limited-run of these one-of-a-kind, Jeff Hamilton-autographed jackets are available for purchase online only at www.PrinceTheExperience.com.
For a limited time at launch, Prince: The Immersive Experience guests can get the opportunity to win the Limited-Edition Prince x Jeff Hamilton Varsity Jacket. When guests purchase their ticket to the multisensory, one-of-a-kind Prince: The Immersive Experience on Chicago’s Magnificent Mile, they will not only get the chance to step into Prince’s creative universe in an entirely new way—they’ll
also be automatically entered for the opportunity to win the extremely limited, custom wool and leather varsity jacket that Jeff Hamilton designed to celebrate Prince!
Guests must head to PrinceTheExperience.com and purchase a ticket to immerse themselves in the music and life of Prince now through September 21 for any event date through the run. One lucky Experience guest will be randomly selected to win the exclusive piece on Thursday, September 22 and contacted via email.
“Prince has had an influence on my life as an Artist for as long as I can remember. I grew up being such a big fan of his and it has been a privilege to honor his legacy with this project. Prince was and is an icon - it is my hope that the jacket I designed is not only a true culmination of his passions and life work, but is something that embodies his quintessential brand.”-- Jeff Hamilton
In addition to the custom jackets, a limited quantity of Third-Eye Sunglasses created by Coco and Breezy Eyewear are now exclusively available for purchase at Prince: The Immersive Experience’s Chicago retail store and online at PrinceTheExperience.com. Originally designed in a collaboration between Prince himself and Minnesota twins Corianna and Brianna Dotson, known as Coco and Breezy, the relaunched and reimagined Third-Eye Sunglasses feature three purple-hued lenses including an extra lens to protect the mind’s eye. The shades were originally debuted by Prince on Saturday Night Live in 2014, catapulting Coco and Breezy into the public sphere and attracting international notoriety for the brand.
“This collaboration means the world to us because when we first launched the third eye glasses, we only produced 200 pairs. Years later when we got the blessing from the Prince Estate and this project to want to release this again, we felt like it was the right time. It’s been a dream to be a part of Prince’s history. We had a beautiful friendship with him.” - Coco and Breezy
Prince: The Immersive Experience is open in Chicago through Oct. 9. Presented by Superfly in partnership with The Prince Estate, the interactive trip takes visitors through more than 10 multidimensional spaces where they can experience Prince’s life, creative evolution and original sound in a new and illuminating way.
Tickets are available starting at $29.50 and can be purchased by visiting PrinceTheExpereince.com. VIP and Flex access tickets, as well as corporate and private group bookings, are also available. The Experience’s on-site retail store is open to both ticketed and non-ticketed guests.
Prince: The Immersive Experience
Official Website: PrinceTheExperience.com
Instagram, Facebook, and TikTok: @princetheexperience
Twitter: @PrinceTheExp
About The Prince Estate
The Prince Estate passionately presents Prince's life and work, and cultivates opportunities to further his legacy. As the singular, authoritative source on all things Prince, The Prince Estate inspires and educates fans, celebrates Prince in his totality, and stewards Prince's legacy into the future.
Official Website: PRINCE.com
Official Store: Store.PRINCE.com
Instagram, Facebook and Twitter: @prince
TikTok: @prince.4.ever
About Superfly
Superfly is on a mission to shape how the world plays and connects through shared experience. Founded in 1996, Superfly’s expertise is bringing people together at the intersection of culture and commerce through iconic live experiences as creators of Bonnaroo Music & Arts Festival, Outside Lands, The Friends Experience, The Office Experience, and Bravocon, as well as for some of the most recognized brands in the world. Superfly’s creative and strategic offering helps brands like Citi, Intel, and the New York Times establish and raise their profile and navigate the cultural marketing landscape through programming, design, digital, social and experiential platforms. Superfly is headquartered in New York. Learn more at www.superf.ly and follow on Twitter, Facebook and Instagram.
About Jeff Hamilton
Jeff Hamilton is a fashion designer with over 40 years of industry experience. Notably, Hamilton designed the classic leather jackets of the 90s and 2000s for NBA championship teams, including Michael Jordan and the Chicago Bulls. Hamilton was born in Morocco and moved to Paris as a child before beginning his career as a designer. He quickly emerged to the top of the fashion world as the founder & creative designer behind the very first men's line for Guess Jeans. After leaving Guess, he began designing leather jackets that were much more than an article of clothing, but rather more like a piece of art, beginning a decades long journey to become one of the most iconic and recognized jacket designers to celebrities, athletes and musicians around the world. His personal connection to the careers of Michael Jordan and Kobe Bryant continues to be a strong part of his legacy as a designer.
About Coco & Breezy
Coco and Breezy Eyewear was founded in 2009 by twin designers Corianna and Brianna Dotson. Their early designs were an instant hit in the entertainment and fashion world, and can be found in most major publications, e.g. Vogue and Harper's Bazaar. Coco and Breezy's designs have ranged from the "Third-Eye" sunglasses for the late Prince to recent collaborations with Hershey's, Ciroc, and SIX:02. The twins DJ and create visual art.